Anurag Rana

With over three decades of experience in business skills training and product development for the rural sector and marginalized communities, Anurag Rana champions an integrated approach to sustainable growth—combining product innovation, vocational training, market access, and eco-effective processes.

Her work has empowered low-income artisans by providing design inputs and training that enable them to create products suited for contemporary markets. This journey has taken her across India—collaborating with craftspeople in Himachal Pradesh, Rajasthan, Kashmir, Uttarakhand, Uttar Pradesh, Kerala, and Karnataka—working extensively with wool and livestock-based crafts.

Recognizing the severe funding constraints faced by artisans, Anurag founded CraftsAQ, a platform dedicated to strengthening livelihoods through skill development and market linkages. Her recent initiatives include training women in rural-urban pockets of Delhi NCR to produce vegetable-dyed crochet toys for children, alongside projects supported by the World Bank.

Anurag will play a pivotal role in Artisan Incubation, focusing on sustainable livelihoods. She holds a master’s degree in Textile Design from the National Institute of Design, Ahmedabad.

Amit Malhotra

Amit Malhotra brings over 30 years of experience in the IT industry, having held senior roles across sales, marketing, and business strategy. His expertise lies in building businesses from the ground up, driving process excellence, and executing large-scale projects. Over the course of his career, he has specialized in sales, product management, channel development, P&L management, and business transformation.

After decades in the corporate arena, Amit felt a strong calling to give back to society. This commitment to social impact led to the creation of CraftsAQ, where he applies his corporate acumen to empower artisans and strengthen sustainable livelihoods.

At CraftsAQ, Amit plays a pivotal role in structuring, streamlining, and monitoring projects—ensuring they are both impactful and scalable. His leadership bridges business rigor with social purpose, enabling initiatives that create lasting change.